April 29, 2014
8:30am - 1:30pm
Venue Get Directions
.
Gansevoort Hotel
420 Park Avenue South
New York, NY, 10016 (Hotel Entrance is located
on 29th Street)
Gansevoort Hotel
Park Avenue NYC
420 Park Avenue SouthNew York, NY, 10016 (Hotel Entrance is located
on 29th Street)
Event info
ÜberTube 2014 Brand Summit is an exclusive, independent event for digital marketing executives to meet with their peers while learning how to leverage YouTube for maximum brand impact.
ÜberTube 2014 Brand Summit takes place the morning of April 29, 2014 at the Gansevoort Park Avenue Hotel in New York City.
With skyrocketing audience numbers, YouTube is now the most influential place where brand conversations and decisions happen. ÜberTube 2014 Brand Summit is the world's first event that focuses on the importance of YouTube for brand marketing.
Showcasing extensive industry data and best practices, ÜberTube addresses strategy and execution challenges head-on and brings together digital luminaries for detailed sessions on content, advertising, and results.
With keynotes from Google's Lucas Watson and NPR's Bob Garfield, ÜberTube also includes three additional sessions important to marketers:
Content
Content Conundrum: Why Teenagers Making YouTube Videos In Their Bedrooms Have a Bigger Audience Than Most Brands
Advertising
Media Madness: Why Traditional Ad Techniques Miss the Mark with Digital Audiences on YouTube
Results
Vanity Vs. Value: Why Data and Measurement Drive Outstanding YouTube Brand Performance and Visibility
Join an audience of your peers at ÜberTube 2014 Brand Summit on April 29 in New York City.
Speakers
Lucas Watson
Vice President of Global Brand Solutions
Lucas Watson is Google's Vice President of Global Brand Solutions. In this role, Lucas is responsible for building Google's brand advertising business. Helping companies build stronger and more trusted brands through Google based solutions is Lucas' primary mission. Lucas' teams work with the largest brands in the world like Coca Cola and the small and medium sized brands that are the engine of the world's economy. Google's brand building solutions are built on a backbone of Google's market leading properties such as YouTube, the Google Display Network, Android, Google+, and Google Search.
Lucas holds a Masters in Business Administration with a major in marketing from Boston College's Carroll School of Management and a B.A. in economics and math from Hamilton College. Lucas and his wife, Suzanne, live in Palo Alto, CA, with their four young children. In his spare time, Lucas is dedicated to golf, running, and anything on the ocean.
Lucas holds a Masters in Business Administration with a major in marketing from Boston College's Carroll School of Management and a B.A. in economics and math from Hamilton College. Lucas and his wife, Suzanne, live in Palo Alto, CA, with their four young children. In his spare time, Lucas is dedicated to golf, running, and anything on the ocean.
Greg Jarboe
President and Co-Founder of SEO-PR
Author of YouTube and Video Marketing: An Hour a Day
Greg Jarboe is president and co-founder of SEO-PR, a content marketing agency that offers search engine optimization, online public relations, social media marketing, and video marketing services. SEO-PR's campaigns for Southwest Airlines, the SES Conference & Expo series, and the Rutgers Center for Management Development have won awards for generating measurable results.
Jarboe is the author of YouTube and Video Marketing: An Hour a Day, which is part of the Marketing with Social Media: An Hour a Day Collection. He is also a contributor to Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment by Eric Greenberg and Alexander Kates; Complete B2B Online Marketing by William Leake, Lauren Vaccarello, and Maura Ginty; as well as Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki. Jarboe is also profiled in Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus by Michael Miller.
Jarboe teaches courses in the Rutgers Mini-MBA programs in Digital Marketing and Social Media Marketing and he is the Content Marketing faculty chair at Market Motive. He writes for Search Engine Watch and ReelSEO. He is also a frequent speaker at the SES Conference & Expo series, Pubcon, and the PRSA International Conference. The International Search Summit audience voted him the winner of its first Medallion Speaker Award.
Jarboe is the author of YouTube and Video Marketing: An Hour a Day, which is part of the Marketing with Social Media: An Hour a Day Collection. He is also a contributor to Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment by Eric Greenberg and Alexander Kates; Complete B2B Online Marketing by William Leake, Lauren Vaccarello, and Maura Ginty; as well as Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki. Jarboe is also profiled in Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus by Michael Miller.
Jarboe teaches courses in the Rutgers Mini-MBA programs in Digital Marketing and Social Media Marketing and he is the Content Marketing faculty chair at Market Motive. He writes for Search Engine Watch and ReelSEO. He is also a frequent speaker at the SES Conference & Expo series, Pubcon, and the PRSA International Conference. The International Search Summit audience voted him the winner of its first Medallion Speaker Award.
Jason Krebs
Vice President
Maker Studios
Jason Krebs oversees global advertising for Maker, the world's largest network of online video content. Jason's previous leadership positions include serving as President, Sales and Marketing for Blip (acquired by Maker), Chief Media Officer at Tremor Video, co-founder of ShortTail Media, Vice President, Interactive at The Condé Nast Media Group and Vice President of Sales and Marketing for NYTimes.com.
Jason serves as an advisor to SellerCrowd, Audience Fuel, PadSquad, Sulia and more and is a member of the board of directors at The IRTS. Krebs received his B.S. from West Virginia University and currently resides with his family in New York City.
Jason serves as an advisor to SellerCrowd, Audience Fuel, PadSquad, Sulia and more and is a member of the board of directors at The IRTS. Krebs received his B.S. from West Virginia University and currently resides with his family in New York City.
Bob Garfield
Co-Host of NPR's On The Media
Editor of MediaPost
Bob Garfield is the most prominent commentator and analyst of advertising and marketing who has ever lived. For 25 years, his weekly AdReview evaluated, vetted, parsed, deconstructed and offered uncanny prognostications for thousands of ad from hundreds of agencies worldwide based on such criteria as strategy, communication, taste, ethics, brand relevance, cultural relevance and craftsmanship. Over the past decade, he has also famously — and presciently – chronicled the digital revolution, culminating in his landmark 2009 book, The Chaos Scenario. His previous marketing book, the 2003 manifesto on advertising And Now a Few Words from Me, is published in eight languages. Can't Buy Me Like, a guide to the ascendant Relationship Era of marketing co-authored with Doug Levy, was published in 2013.
Andreas Goeldi
Chief Technology Officer
Pixability
Andreas Goeldi is Chief Technology Officer at Pixability and is YouTube certified. At Pixability, Andreas works with major brands and agencies on YouTube strategy and execution. He is an experienced Internet technologist and online marketing expert with a passion for film and video. Andreas has worked in online marketing since the World Wide Web's earliest days. He co-founded Namics, one of Europe's largest online marketing agencies, Germany's largest blog network Blogwerk.com, and Buzzient, a U.S.-based social media analytics startup. Andreas holds a S.M. in Management of Technology from MIT and a M.A. in Information Management from the University of St. Gallen, Switzerland.
Marisa Thalberg
Vice President, Corporate Global Digital Marketing
The Estée Lauder Companies Inc.
Marisa Thalberg is charged with supporting the development of world-class digital and social marketing across the company's portfolio of more than 25 prestige beauty brands. Her efforts have helped propel the company to be ranked as having the highest "digital IQ" of any global beauty company.
Leading up to this position, Ms. Thalberg worked in both the client and agency worlds, including stints as Vice President of Global Advertising at Unilever Cosmetics International; Senior Vice President of Marketing at Sure Fit; and Vice President of Advertising at Revlon. She has also held leadership positions at Procter & Gamble Haircare, Marshalls, J&J, Clairol, and Victoria's Secret. Marisa Thalberg is a graduate of Brown University.
Leading up to this position, Ms. Thalberg worked in both the client and agency worlds, including stints as Vice President of Global Advertising at Unilever Cosmetics International; Senior Vice President of Marketing at Sure Fit; and Vice President of Advertising at Revlon. She has also held leadership positions at Procter & Gamble Haircare, Marshalls, J&J, Clairol, and Victoria's Secret. Marisa Thalberg is a graduate of Brown University.
Ryan Bonifacino
Vice President, Digital Strategy
Alex and Ani
Ryan Bonifacino oversees digital marketing, online advertising, social media and e-commerce as the Vice President of Digital Strategy at Rhode Island-based lifestyle brand Alex and Ani, previously having served as Director and Strategic Advisor to the company beginning in 2010. With over 1,100 employees and 2013 revenues of $230 million, Alex and Ani is currently the fastest growing mid-sized retailer in the US, operating a multi-channel business model that includes over 40 inline retail stores, thousands of global retail partners and multiple ecommerce and digital properties. Prior to Alex and Ani, Ryan was a Principal at Hedgeforce, a hedge fund marketing firm that represented over $8 billion in alternative investment managers. Ryan lives in New York City and is an active investor and advisor in early and growth stage technology ventures and alternative investment funds through Mount Cuba Capital.
Bettina Hein
Founder and CEO
Pixability
Bettina Hein is the Founder and CEO of Pixability, a Boston-based, big data software company that helps major brands succeed on YouTube. At Pixability, Bettina works with major brands, agencies, media companies, celebrities, and entertainment artists on YouTube strategy, marketing, advertising, and monetization.
A serial entrepreneur, Bettina has built successful technology companies in the U.S. and Europe. Prior to Pixability Bettina co-founded the Swiss-based speech software specialist SVOX AG in 2001. SVOX was sold to Nuance Communications (NUAN) for $125 million. Bettina holds a MS degree from MIT, a law degree from the University of Constance, and a business degree from the University of St. Gallen. Bettina is co-author of "Video Marketing for Dummies," and a recipient of The Boston Business Journal's "40 under 40 Award."
A serial entrepreneur, Bettina has built successful technology companies in the U.S. and Europe. Prior to Pixability Bettina co-founded the Swiss-based speech software specialist SVOX AG in 2001. SVOX was sold to Nuance Communications (NUAN) for $125 million. Bettina holds a MS degree from MIT, a law degree from the University of Constance, and a business degree from the University of St. Gallen. Bettina is co-author of "Video Marketing for Dummies," and a recipient of The Boston Business Journal's "40 under 40 Award."
Jamal Mashburn
Chairman
MASHBURNSACKETT
Jamal Mashburn is most notably known for his success on the basketball court. The former college and NBA All Star spent over 20 years with the Kentucky Wildcats, Dallas Mavericks, Miami Heat, and New Orleans Hornets, where he dribbled, dunked, and dazzled fans. Yet, before Mashburn ever set foot on the professional hardwood, he was already preparing for his life after basketball.
With a natural knack for teambuilding, Mashburn took his skills straight to the business world without missing a beat. Mashburn successfully assembled a team of savvy professionals specializing in administration, finance, project management, insurance, and advertising. This rock-star team quickly developed an ownership model that resulted in an impressive business portfolio. To date, Mashburn — the entrepreneur — has ownership interest in numerous restaurant franchises (38 Outback Steakhouse restaurants, 40 Papa John's pizza restaurants, and three Dunkin Donuts stores), car dealerships (owner of Kentucky's Toyota on Nicholasville and Lexus Store of Lexington), real estate, and the thoroughbred horse racing industry. In his spare time (and when not laser-focused on new investment opportunities) Mashburn even served as an ESPN on-air NBA analyst (2006-2010). Currently Mr. Mashburn is a Board Member of the ROI Acquisition Corporation and a Board Member of the FairBridge Hotels International.
With a natural knack for teambuilding, Mashburn took his skills straight to the business world without missing a beat. Mashburn successfully assembled a team of savvy professionals specializing in administration, finance, project management, insurance, and advertising. This rock-star team quickly developed an ownership model that resulted in an impressive business portfolio. To date, Mashburn — the entrepreneur — has ownership interest in numerous restaurant franchises (38 Outback Steakhouse restaurants, 40 Papa John's pizza restaurants, and three Dunkin Donuts stores), car dealerships (owner of Kentucky's Toyota on Nicholasville and Lexus Store of Lexington), real estate, and the thoroughbred horse racing industry. In his spare time (and when not laser-focused on new investment opportunities) Mashburn even served as an ESPN on-air NBA analyst (2006-2010). Currently Mr. Mashburn is a Board Member of the ROI Acquisition Corporation and a Board Member of the FairBridge Hotels International.
Jonathan Sackett
CEO
MASHBURNSACKETT
With more than 18 years of international experience, Jonathan has developed award-winning, ground breaking and effective initiatives for some of the world's greatest brands. He has worked with some of the world's biggest and best companies including GEICO, Coca-Cola, Walmart, Taco Bell, McDonald's, Milk, IBM, Harley-Davidson, Mars, Wrigley, Miller Brewing, Coors, Budweiser and many, many more.
Jonathan has modernized the communications discipline for the world's greatest agencies including DraftFCB, Arnold Worldwide, The Martin Agency and DDB Worldwide and Ogilvy & Mather. He is also co-founder and Chairman of the International Association of Internet Professionals and serves on the Board of Directors for WebWise Kids, a non-profit organization specializing in family education and educational outreach for safe Internet usage.
Jonathan has lectured at numerous universities including Northwestern, Harvard Business School and hosted numerous seminars from the 4A's to the DMA and OMMA, SXSW and Cannes.
Jonathan has modernized the communications discipline for the world's greatest agencies including DraftFCB, Arnold Worldwide, The Martin Agency and DDB Worldwide and Ogilvy & Mather. He is also co-founder and Chairman of the International Association of Internet Professionals and serves on the Board of Directors for WebWise Kids, a non-profit organization specializing in family education and educational outreach for safe Internet usage.
Jonathan has lectured at numerous universities including Northwestern, Harvard Business School and hosted numerous seminars from the 4A's to the DMA and OMMA, SXSW and Cannes.
Rob Ciampa
Chief Marketing Officer
Pixability
Rob Ciampa is Chief Marketing Officer of Pixability, a Boston-based, big data software company that helps major brands succeed on YouTube. At Pixability, Rob works with major brands, agencies, media companies, celebrities, and entertainment artists on YouTube strategy, marketing, advertising, and monetization.
Rob is the former co-founder of NetEffect, a worldwide consulting firm and a leader in the integration of video content with professional services. Rob is a YouTube-certified speaker and writer on digital video strategy for brands and content producers. He is the co-author of Pixability's 2013 breakthrough study, The Top 100 Global Brands: Key Lessons for Success on YouTube. Rob holds a BS and MS in Computer Science and Engineering from the University of Massachusetts, and an MBA from Boston University, all with honors. He also holds multiple patents in data transmission, analytics, and visualization.
Rob is the former co-founder of NetEffect, a worldwide consulting firm and a leader in the integration of video content with professional services. Rob is a YouTube-certified speaker and writer on digital video strategy for brands and content producers. He is the co-author of Pixability's 2013 breakthrough study, The Top 100 Global Brands: Key Lessons for Success on YouTube. Rob holds a BS and MS in Computer Science and Engineering from the University of Massachusetts, and an MBA from Boston University, all with honors. He also holds multiple patents in data transmission, analytics, and visualization.
Alison Kennedy
Chief Revenue Officer
StyleHaul
Alison Kennedy is the Chief Revenue Officer of StyleHaul, largest fashion and beauty multi-channel network on YouTube and the go-to content marketing solution for global brands of scale. Kennedy leads StyleHaul's multi-platform branded campaigns and has created new StyleHaul products and solutions that have created exponential growth for the company and trends within the industry.
Kennedy was formerly the Senior Vice President of Global Sales and Product Strategy at Glam Media, Inc., where she led the development of several key products and campaigns that drove significant global ad revenue. Kennedy's product experience is not just limited to content creation and distribution but also includes several data and social products and partnerships. Prior to Glam, Kennedy spent 7 years at the helm of East Region Digital Sales at Scripps Networks.
Kennedy was formerly the Senior Vice President of Global Sales and Product Strategy at Glam Media, Inc., where she led the development of several key products and campaigns that drove significant global ad revenue. Kennedy's product experience is not just limited to content creation and distribution but also includes several data and social products and partnerships. Prior to Glam, Kennedy spent 7 years at the helm of East Region Digital Sales at Scripps Networks.
Michelle Castillo
Digital Media Reporter
Adweek
Michelle Castillo is a multimedia journalist in New York. She is currently a digital media reporter for Adweek. Castillo graduated from UCLA with degrees in political science and mass communications and a minor in film, television and digital media. She received her masters from Columbia University Graduate School of Journalism.
She has written, photographed and produced video for The Los Angeles Times, MSNBC, TIME and CBS News, among other publications. When she's not chasing down a story, she's probably binge watching something with her dog Roscoe.
She has written, photographed and produced video for The Los Angeles Times, MSNBC, TIME and CBS News, among other publications. When she's not chasing down a story, she's probably binge watching something with her dog Roscoe.
Schedule
| 8:45 – 9:00 AM | Introduction and Welcome | Rob Ciampa, Pixability |
| 9:00 – 9:15 AM | Opening Remarks: Why YouTube Requires a Different Approach | Bettina Hein, Pixability |
| 9:15 – 9:45 AM | Keynote: Why YouTube is Critical to Brand Success | Lucas Watson, Google |
| 9:45 – 10:15 AM | Brand Leaders on YouTube Strategy | Jonathan Sackett, MashburnSackett Marisa Thalberg, The Estée Lauder Companies, Inc. Ryan Bonifacino, Alex and Ani |
| 10:15 – 10:30 AM | Break | |
| 10:30 – 11:00 AM | Down the YouTube | Bob Garfield, MediaPost, NPR |
| 11:00 – 11:30 AM | By the Numbers: YouTube Science and Measurement | Andreas Goeldi, Pixability |
| 11:30 – 12:00 PM | YouTube Content Conundrum | Michelle Castillo, Adweek Jason Krebs, Maker Studios Alison Kennedy, StyleHaul |
| 12:00 – 12:20 PM | Digital Transformation | Greg Jarboe, SEO-PR, YouTube Marketing Author Jamal Mashburn, MashburnSackett |
| 12:20 – 12:30 PM | Close | Rob Ciampa |
| 12:30 – 1:30 PM | Lunch + Networking with Speakers |
Sponsors
Founded in February 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.
Pixability is a big data software company that helps major brands dramatically increase YouTube impact on their target audiences. Pixability's software mines billions of YouTube video views, relevant social communities, search patterns, and competitors' moves. Brands use these insights to hone strategies, optimize channels and content, and execute ad campaigns. Pixability automates, coordinates, and measures the entire YouTube process to help brands boost ROI and outpace the competition.
